It seems like you hear the term “UX Design” all over the place nowadays. But what is it? UX stands for User Experience. What does that mean?
According to Wikipedia…
User experience design (UXD, UED, or XD) is the process of supporting user behavior] through usability, usefulness, and desirability provided in the interaction with a product.
You may be having a new website built or your current website re-designed. You may be having an app built to be released or maybe you are creating the newest social media site. No matter the end product, you’re going to need to examine how people will use that product.
This is where UX Design comes in. From entry to your site/login for your app to the end point goal of using it e.g. to post in a forum, buy products from your store, etc. you need a plan to help make your users’ journey the most enjoyable it can be.
Every great project begins with a great plan
Initially we map out the user’s journey through the project. From beginning to end. This helps identify potential user pain points, bottlenecks in the process, etc.
User research figures out who your user demographics are. We then develop personas that represent the various users of your product(website, app, etc.) Solving challenges of potential user pain points can help make each user’s experience more enjoyable.
After identifying what the challenges are for various user personas and examining the journey maps we can then start to create sketches and wireframes to represent potential layout(s) for the project. These save time and client dollars instead of going straight to coding. This process can go through several iterations until a layout and features on the page are approved.
Once you have a test version setup (sometimes using high-fidelity mockups) you can have some potential users try out your version(s) of your product. Then get feedback from them to gauge the current solutions proposed.
This process can go through round and round until all involved are satisfied with what needs to be done. Sometimes it’s more testing and other times it moves on to fleshing things out through final design and development.
Remember, a potential customer’s journey and experience should always be a key factor in a well-designed website. UX design can help accomplish that goal.