User Experience Design
Want to plan a successful website redesign? Stop thinking about what you want on the site and start focusing on what users need instead. Write, design, and build the site for your users and you’ll be more likely to improve conversion rates. G5 Design can help you do just that.
It’s not just about how great it looks. Great design gives your customers the brand experience they expect but great user experience is what keeps potential customers returning. Yes, you need great content but great user experience makes it a delight to be on your website.
What is user experience?
According to Wikipedia,
User experience design (UXD, UED, or XD) is the process of supporting user behavior through usability, usefulness, and desirability provided in the interaction with a product.
G5 Design is a Maryland website design agency that empowers clients to reach their full potential in today’s competitive market. We do so by thinking of what your potential customers need in your website design. From user research and demographics investigation to layouts and testing, we can develop and implement a plan to help make your users’ journey a more enjoyable one.
Successful customer journey maps will give you real insight into what your customers want and any parts of your product, brand or process that aren’t delivering. Once we establish your demographic you are targeting we will usually make a few “personas” to represent those users. This will help us to establish the challenges in your site design and help propose solutions. To get a better idea of our process and what we are talking about, you can view this case study we did for one of our clients.
Customers these days want their experience on a website to be connected and seamless. They expect companies to know and remember who they are and what they’re looking for (even across multiple touchpoints), so that they can pick up where they left off, without having to repeat or clarify their needs.
A beautiful design is nothing without a great user experience.
Remember, a potential customer’s journey and experience should always be a key factor in a well-designed website. Once we establish the needs of your user demographic and map out their potential journey, we create site aesthetics that enhance the experience and engage your audience through images, colors and fonts. Therefore, it all adds up to a pleasant experience on your website. This helps users on their journey and that makes for better conversion.
G5 Design can help your customers have a delightful experience on your website. Contact us today to see how we can help with User Experience.